About LL Style Studio

Meet Laurel Lund: Your LL Style Studio Style Expert

It was my passion for color, as well as my love of writing, that launched dual careers as a journalist and a design professional

Upon receiving a bachelor’s degree in interior design/related art, I moved to Chicago and served as an interior designer for the John M. Smythe furniture stores. While in Chicago, I parlayed my writing skills as an account executive with Daniel J. Edelman, an international public relations firm, where my accounts included Armour-Dial and Orville Redenbacher popcorn.

These dual careers led to my recruitment as Furnishings & Design editor and Senior Furnishings Editor of Better Homes & Gardens, a magazine division of Fortune 500 Meredith Corporation. After 13 years with Meredith, l was recruited as executive director for the National Symposium for Health Care Interior Design in San Francisco and editor of the association’s annual journal. It was here I learned about the effects of color on the health care environment. This had a profound effect on my passion for and understanding of color, and I began seriously researching the role color plays in our lives—physically, mentally, emotionally and spiritually.

Still enamored with the publishing world, I continued my editorial career soon after, serving as executive editor of Home magazine. Here, I began honing my skills as a “magazine doctor,” helping publishing companies reposition their magazines in a competitive marketplace. And in 1999 I launched my own award-winning magazine, Natural Home, now Mother Earth Living. As founding editor of the publication, I served as editor-in-chief and hosted “The Natural Home Radio Show,” which served a national eco-conscious audience. I also co-created the format for the HGTV/Discovery Channel’s “Healthy Home” television show with 40+ million viewers in the United States and Canada.