Dress To Impress

Professional Style: Your Guide to Dressing to Impress

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Business Wardrobe for Women

* Does your business wardrobe help you stand out in a world that is doing its best to make you fit in?

* Does your professional business attire fairly announce your confidence, your capabilities and your career goals?

* Does your work-wear wardrobe reflect how very extraordinary you are?

It should.

In today’s competitive marketplace, you don’t just sell a product or service, you sell your self. To successfully sell your self, image is key. Science has proven that it takes three seconds for someone to form an impression of you
based on your body language, demeanor, mannerisms—and how you dress. Right or wrong, first impressions are lasting ones.

That’s why you want to create a positive image consistent with who you are and what you do, one that’s appropriate to both your situation and your audience.

Dress to Impress

This is not just common sense. It’s dollars and cents. In today’s economy, when employers have more hiring options than ever, looking good is not just an option. It’s critical.

According to statistics in a recent Newsweek magazine article, well-dressed, put-together professionals can:

Again, your image is not just about common sense or dollars and cents. It’s about confidence that comes from knowing you look good. When you look good, you feel good. And when you feel good, you can focus on the task at hand rather than your appearance.